McReaSoft Solutions

How to Integrate Local Video Marketing into Your Business Marketing Plan

amin / May 17, 2012 / No comments

If your goal is to gain more exposure for your business online, then the most effective way to accomplish that is to use Internet marketing strategies such as local video marketing. Online video is powerful and engaging. According to Adweek, 65% of online viewers will watch a video ad to its completion, while less than 20% of people will read a text-based page to its completion.

Video is not the wave of the future it’s where you need to be right now. But it’s important to ensure that your video marketing campaigns are in line with the overall direction of your business’s marketing plan.

One aspect of video marketing that makes it so appealing is that it’s easy to do. If you’ve got a camcorder and you get an idea for a video, you can just grab your camera and start recording. Before we get ahead of ourselves, let’s take a step back and look at your marketing plan and how video marketing can fit in with your goals and objectives.

As you look at your marketing calendar for the next six months, you can find ways to incorporate the power of online video to add interest and attention to every event. Here are some examples:

Local events

Is your business participating in any local events this year? Bring your video camera and shoot footage of the other local vendors, attendees and entertainers. Create a video highlighting your business’ involvement in the event.

Customer testimonials

When you’ve got customers who are raving fans of your products and services, take the opportunity to ask them if they would like to do an on-camera testimonial for you. A video testimonial can be a very powerful form of social proof. If you get the camera and lighting all set up so that all they have to do is smile and speak, they are more likely to participate.

Video Email marketing

Include a short, talking head, video to your email newsletter. Instead of the same boring introductory blurb record yourself talking to your customers. Include this as a regular feature and your subscribers will start looking forward to your emails.

Use video on landing pages

Using video on landing pages can boost your conversion rates. You might set up a test between a landing page with a video and one without and see if your numbers don’t improve.

Conventions & conferences

The next industry conference or convention might be the perfect opportunity for you to get some good footage of leaders in your field, experts and celebrities that your customers want to hear from and learn more about. Pre-arrange for a few expert interviews that you can capture on camera, and be prepared for some impromptu interviews as well.

How-To video segments

Create a video series where you teach viewers how to do something or make something. Show your product or service in action and provide tips for making the best use of them.

Creating videos and posting them to the top video sharing sites along with a link back to your website is a powerful way to generate traffic and gain more exposure for your brand.

Local video marketing can put your business on the map. Visit http://mcreasoft.com/blog today for more information about local marketing.

Category: Business, Local Marketing, Uncategorized, Video / Tags: home business, Internet marketing, local marketing, local video marketing, marketing, online business, online marketing, video marketing

Mobile Marketing Tips: 5 Tips for Adding Some Fun to Your Mobile Campaigns

amin / May 16, 2012 / No comments

Mobile marketing is all about engaging your audience where they are, which is on the go all day long. According to a research study by On Device Research via the mobiThinking blog, 25% of US mobile phone users only access the web on their mobile device–not through a desktop or laptop computer. These users get their email on their phones, they use them for navigation, texting friends and colleagues and for entertainment purposes. They don’t want to be bored by your run-of-the-mill mobile marketing campaign. As with most everything else, if you can make your marketing messages fun, your audience is more likely to participate—especially if it is a topic that they have already expressed an interest in.

Let’s look at some ideas for kicking your mobile marketing campaigns up a notch or two and injecting some fun into the process of attracting and retaining customers.

1. Contests

Who doesn’t want to win something? Contests are always a lot of fun, when the prize is something that everyone wants. To participate, users must first opt-in to your SMS list. You can send messages to this list with contest updates along with relevant marketing messages. You can announce the winner with a text message along with details about how to claim their prize.

Hosting frequent contests is a great way to keep the engagement level high with your mobile opt-in list subscribers.

2. Treasure Hunt

An Australian mobile marketing firm, DreamWalk mobile has come up with a Treasure Hunt, where advertisers can stage a treasure hunt in their city. Users download a free app and collect “treasures” from their local area and redeem them for prizes.

A treasure hunt is a great way to attract new customers, promote your brand, add a bit of fun to your marketing mix, and produce measurable results for your campaigns.

Source: dreamwalkmobile.com/

3. Polls

You can use SMS voting to conduct polls among your subscribers that can be either serious or silly. You come up with a series of questions and send the poll out using a SMS text message. The subscriber responds with their answer via text message.

You can conduct polls on lots of topics such as:

Restaurants asking subscribers to vote for their favorite menu item
A band might ask fans to vote for their favorite song
Sports fans could vote on which team will make it to the playoffs

The options are limited only by your imagination.

4. Daily or Weekly Trivia Contest

Trivia games are another fun way to grab the attention of and interaction with your audience. Basically, subscribers are presented with a trivia question through SMS and they respond with their answer in a text message.

You can get creative with the questions you ask. Whether you are asking pop-culture, historical or product/service related questions it almost guarantees engagement with your audience and it’s a simple campaign to pull off.

5. Event-based campaigns

From a booth at an industry convention, to a stadium event, festival, or a virtual, social media event, you can create an innovative mobile marketing campaign that will help increase brand awareness, attract new subscribers and showcase products and services.

These are just a few examples of ways that you can inject a bit of fun into your mobile marketing campaigns. Talk to your mobile marketing service provider about helping you to set up these campaigns.

For more tips about mobile marketing and how it fits in with your local business marketing strategies, visit, http://mcreasoft.com/blog today.