Email marketing involves sending promotional or informational messages to a list of subscribers via email. It can be a highly effective way to build relationships with customers, nurture leads, and drive sales. Email marketing allows you to personalize messages and target them to specific segments of your audience, and it can be a cost-effective way to reach a large number of people.
PPC advertising, on the other hand, involves placing ads on search engine results pages or other websites and paying a fee each time someone clicks on the ad. PPC can be a highly targeted and effective way to drive traffic to your website and generate leads or sales. It allows you to reach people who are actively searching for products or services that you offer and can be a quick way to get your message in front of a large audience.
Both email marketing and PPC can be effective ways to reach and engage with customers online, and which one is best for your business will depend on your marketing goals and resources. It is often beneficial to use a combination of both tactics as part of a comprehensive digital marketing strategy.