Social media and SEO (Search Engine Optimization) are two different strategies that can be used to improve the visibility and reach of a website or online business.
Social media refers to the use of platforms like Facebook, Twitter, Instagram, and LinkedIn to engage with and attract customers. By posting updates, pictures, and other content on these platforms, businesses can build a following and drive traffic to their website.
SEO, on the other hand, is the practice of optimizing a website in order to rank higher in search engine results pages (SERPs). This is done through a variety of tactics, such as keyword research, on-page optimization, and link building. The goal of SEO is to increase the organic traffic a website receives from search engines like Google.
Both social media and SEO can be effective tools for attracting and retaining customers, and many businesses use a combination of both strategies to reach their target audience. However, they serve different purposes and should be approached differently. Social media is more focused on building a brand presence and interacting with customers, while SEO is primarily concerned with improving a website’s visibility in search results.