Pay-per-view (PPV) traffic refers to online advertising where advertisers pay for each user who views their ad. This is in contrast to other forms of online advertising, such as cost-per-click (CPC) or cost-per-impression (CPM), where the advertiser pays for each click or impression, respectively.
In the context of YouTube, PPV traffic refers to users who are shown an ad before or during a video and are charged for each ad view. Advertisers often use this to promote their products or services to a targeted audience.
To run a PPV campaign on YouTube, advertisers must create an ad campaign in their Google Ads account. They can then choose to target their ads to specific users based on factors such as demographics, interests, and geographic location. Advertisers can also set a budget for their campaign and choose the maximum amount they are willing to pay per view.
Once the campaign is set up and active, YouTube will display the ad to users who meet the targeting criteria. When a user views the ad, the advertiser is charged for the view. This system allows advertisers to reach a targeted audience and only pay for the generated views.
Overall, PPV traffic can be helpful for advertisers looking to reach specific users on YouTube and promote their products or services.